Client: Red Bull / Sixspeed Agency
Role: Art Direction, Fabrication, Calligraphy
Year: 2013
Project: Red Bull JAWS was to be the most epic and incredible surf competition to have ever have been thrown by man-fucking-kind. The idea was that meteorologists specializing in waves were going to tip off Red Bull as to when the largest waves of the season would be, and at that moment, every one of the 21 (extremely legendary) surfers and watermen from around the world would be called from wherever they were to compete. I’m still not clear as to whether or not this has happened or we are still waiting, but it was the brainchild of the contemporary surf god Ian Walsh so I don’t see it ending soon. We created these extremely unique invites to be sent to the likes of Ian, Kelly Slater, Shane Dorian and more. Hand-crafted by us at Sixspeed (built by Kevin Fitzke) we made each and every one of these unique. Each one was painted differently than the next, and had their own personalized letter inside with instructions. This was the most rewarding experience from my time at Sixspeed.